In financial services, many firms are focused on providing bottom-line value to their clients. What most of them forget is how to properly communicate that value.
A good PR strategy has a greater impact on the bottom line than most firms realise. This book shows how to put in place an effective PR program in the financial services industry, and how great communications can add significant value to a firm.
Between them, Claudia Pritchitt and Leeanne Bland have over 50 years’ experience in public relations, communications, and marketing. Here, they explain the key tools needed in an effective communications strategy as well as why plain English is imperative in the jargon-heavy world of financial services.
Like most industries, financial services has its own jargon – a lot of it. The problem is that it creates a barrier between those within the industry and those that they are supposed to be serving – everyday investors, superannuation members and so on.
PritchittBland Communications is a specialist communications and public relations consultancy specialising in the financial services industry.
PritchittBland Communications is a founding member of the International Financial Communications Group.
