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The Ultimate Guide to Financial Services PR

In financial services, many firms are focused on providing bottom-line value to their clients. What most of them forget is how to properly communicate that value.

A good PR strategy has a greater impact on the bottom line than most firms realise. This book shows how to put in place an effective PR program in the financial services industry, and how great communications can add significant value to a firm.

Between them, Claudia Pritchitt and Leeanne Bland have over 50 years’ experience in public relations, communications, and marketing. Here, they explain the key tools needed in an effective communications strategy as well as why plain English is imperative in the jargon-heavy world of financial services.

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Senator Arthur Sinodinos AO, Assistant Treasurer, was guest of honour at the expanded 2014 New Year kick-off, hosted by The Value Alliance.

His presentation on the priorities of the Abbott government for financial services for the year ahead was warmly received by those present.

Guests included representatives from major funds management and financial advice firms, as well as industry associations and regulators, and journalists covering financial services and personal finance.