“By talking to a licensed financial adviser, you can be better off” is the message of a new consumer-focused marketing campaign recently launched by the Financial Advice Association Australia (FAAA), aimed at promoting the value of professional financial advice to consumers.
General manager, membership, Tania Milnes, says quality financial advice changes lives for the better, and this campaign will reinforce that message among Australians.
“Financial advice can be life-changing - it can be aspirational, it can give people control over their lives, it can help them achieve their dreams, and it can give confidence and peace of mind,” Ms Milnes says.
“Our new awareness campaign takes a distinctive and different approach to present the message that people will be better off if they get professional financial advice from a licensed financial planner.
“As the leading voice for financial advice professionals in Australia, the FAAA is committed to elevating the profession and advocating for the financial wellbeing of Australians, so they can be financially better off.”
The FAAA consumer awareness campaign will be a predominantly digital campaign, appearing in social media channels including Facebook, TikTok, Instagram, YouTube and LinkedIn. It will be promoted in relevant podcasts and will appear in search and display on Google.
Ms Milnes says this is a deliberate strategy to reach Australians in the same channels that they are getting information from finfluencers that may be risky and unreliable.
“One-in-three Australians are still turning to unqualified finfluencers for guidance – a decision that could cost them a lot.
“With Australians losing over $1.3 billion to financial scams in the last year, the launch of this campaign is timely,” she says.
“Our own research shows that quality, professional financial advice empowers Australians to build a secure future, enjoy a higher quality of life and experience less financial stress.
“The campaign highlights this by connecting people with a professional licensed financial adviser who is a member of the FAAA.
“It emphasises that FAAA members have the qualifications and expertise needed to help people manage the complexities of the financial world,” she says.
