HLB Mann Judd is an Australasian association of independent advisory and accounting firms, with member firms in Australia, New Zealand and Fiji. It has particular expertise in wealth management, tax planning, business advisory and audit and assurance services.

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The Association wanted to introduce a regular form of communication with the clients of its respective firms, that highlighted the expertise and knowledge of its partners, directors and staff. While the firms had their own distinct client communications and newsletters, there was no coordinated Association-wide activity that showed the breadth of knowledge and capabilities across all firms.

PB Comms instituted the development of a quarterly eight-page client newsletter, Financial Times, which is sent to all clients of the Association’s firms. It features articles written by partners and directors across the network, on topics covering personal finance, superannuation, personal tax, business tax, business management, and audit. It provides useful information to clients as well as helping them understand other services offered by HLB Mann Judd. PB Comms is responsible for facilitating a quarterly editorial committee meeting, identifying suitable articles for each issue of the newsletter, editing contributions, and drafting articles as required.

The newsletter provides a regular form of communication with clients that is a “value-add” to the personal service they receive from their HLB Mann Judd adviser. The newsletter is produced quarterly, and is distributed in both soft and hard copy format to clients. It forms an important part of HLB Mann Judd’s client service proposition. The newsletter is also sent to journalists by PB Comms and frequently generates new media opportunities as a result.